I’ve said before that engagement is hugely important in social media listening because of how it is such a good measure to discovering what content is generating the most word of mouth for your brand, how it changes the landscape of your key influencers, and how it reveals something new about what your customers care [...]
There’s a lot that can be said for social media, especially when it comes to failures by companies that make the leap in joining the space with a lot of wrong predictions as to what will work best and what its customers want.
What if companies just mimicked the social media habits of its customers?
Say a [...]
Because for social media-ites, social media analytics is a lot easier to do anything with.
Especially if think you understand people online. (Chances are you do!)
There’s more discussion going on these days about social media monitoring and analytics packages being developed, and a rift growing in the future between social media and traditional analytics. Soon a [...]
