It’s an amazing thing that Googling for a multinational, billion dollar brand, will give you results that those companies would much prefer you didn’t use. But just like everything else, what counts as the de facto representation of brands online today, will change entirely in the next year.
This post is a lot of speculation and [...]
This week I’ll be giving a presentation to students following a series on a new “Enterprising Canada”. It’s an idea that visiting professor at Ryerson, Gerrard Kennedy, came up and has been promoting as a new way of looking at entrepreneurship in Canada. In my perspective, the whole idea can be described as [...]
For the past 4 days I’ve been thinking a lot about Digital Marketing and some of the ways that students could be introduced to it, and ways to get them excited to learn about it. The web is so pervasive in our everyday living, and we are actively participating everyday in many different conversations: Conversations [...]
