But more specifically, turning any sort of media from a static object to be consumed into something to share, repost, discuss, and to consume in formats beyond the original intention.
What we’ve seen Posterous be able to do, and we’ve seen what I see as it’s key differentiator, the power it now gives users to communicate [...]
I’ve said before that engagement is hugely important in social media listening because of how it is such a good measure to discovering what content is generating the most word of mouth for your brand, how it changes the landscape of your key influencers, and how it reveals something new about what your customers care [...]
No matter how good our tools get at measuring sentiment and engagement in online discussions about brands, a part of me thinks that we shouldn’t directly care about it all that much. It may be the best we can do to measure social media for now, but what if we’re really seeking doesn’t show up [...]
