Who controls business operations?
Easy, the business.
Who controls social media?
The business? Customers? General stakeholders?
How much should a business’s concern be focused on the activities that are in the domain of its control? In one way I think a big part of what businesses should focus on improving is providing as good an experience as possible to [...]
I’ve said before that engagement is hugely important in social media listening because of how it is such a good measure to discovering what content is generating the most word of mouth for your brand, how it changes the landscape of your key influencers, and how it reveals something new about what your customers care [...]
Cheesy title I know, but I found that this idea recently taught to my by my science fiction professor a nice parallel to social media
Some people do a lot, and it doesn’t really mean anything.
Other people think a lot, but really don’t do anything.
How did I get this from science fiction? The idea I was [...]
