Last week I was impressed to see Quotes become part of the social media listening tool Scout Labs’ listening dashboard. Providing an easy window to view qualitative examples of voice of the consumer is something that I always spend time searching for using other social media tools, or build new widgets explicitly to handle. More [...]
So just a day after I list up a bunch of my thoughts on how we are focusing too much on Sentiment in the area of professional online social media listening, Razorfish releases the fluent report, a comprehensive look at sentiment listening across industries.
I felt a bit schooled. Thankfully it just goes to show how [...]
After using some social media listening platforms, it’s become clear that vendors are moving on a path where the ability to measure the sentiment of posts is seen in high regard by clients. Clients definitely want to know things like “Do they like our product?” and “Did they like our launch?”, but there’s not enough [...]
