I’ve said before that engagement is hugely important in social media listening because of how it is such a good measure to discovering what content is generating the most word of mouth for your brand, how it changes the landscape of your key influencers, and how it reveals something new about what your customers care [...]
Last week I was impressed to see Quotes become part of the social media listening tool Scout Labs’ listening dashboard. Providing an easy window to view qualitative examples of voice of the consumer is something that I always spend time searching for using other social media tools, or build new widgets explicitly to handle. More [...]
No matter how good our tools get at measuring sentiment and engagement in online discussions about brands, a part of me thinks that we shouldn’t directly care about it all that much. It may be the best we can do to measure social media for now, but what if we’re really seeking doesn’t show up [...]
