Open Mode

Social media authorities, the ones I trust, have built up their reputations over time, through activities such as blogging, and podcasting. Continual engagement over a long period without any abuse of that relationship. And because of their long term commitment, they have my trust.
Why should brands be any different?
I know to know where are the [...]

If you meet a stranger at a coffee shop and buy him a drink, you’ve performed a memorable action.  But if the person is a close friend of yours, a free coffee won’t have the same effect, you’re going to have to help your friend move.
What I’m talking about is the shift in the relationship [...]