Just like applications were able to add a lot more functionality, and create successful businesses on Facebook, the same needs to be done for Twitter. There are businesses I am seeing creating new websites and businesses that in essence boil down to being a mix of 90% Twitter, and 10% different stuff. All these [...]
There’s a lot that can be said for social media, especially when it comes to failures by companies that make the leap in joining the space with a lot of wrong predictions as to what will work best and what its customers want.
What if companies just mimicked the social media habits of its customers?
Say a [...]
If your only account on Twitter is a corporate account: Stop.
Start over.
In the past few weeks I’ve been seeing and hearing about more groups joining Twitter but completely try to join in and dictate the terms of the channel.
My contention is that this sort of strategy contributes to ruining the brand of the company, and [...]
