Social media authorities, the ones I trust, have built up their reputations over time, through activities such as blogging, and podcasting. Continual engagement over a long period without any abuse of that relationship. And because of their long term commitment, they have my trust.
Why should brands be any different?
I know to know where are the [...]
No matter how good our tools get at measuring sentiment and engagement in online discussions about brands, a part of me thinks that we shouldn’t directly care about it all that much. It may be the best we can do to measure social media for now, but what if we’re really seeking doesn’t show up [...]
So just a day after I list up a bunch of my thoughts on how we are focusing too much on Sentiment in the area of professional online social media listening, Razorfish releases the fluent report, a comprehensive look at sentiment listening across industries.
I felt a bit schooled. Thankfully it just goes to show how [...]
