I’ve said before that engagement is hugely important in social media listening because of how it is such a good measure to discovering what content is generating the most word of mouth for your brand, how it changes the landscape of your key influencers, and how it reveals something new about what your customers care [...]
No matter how good our tools get at measuring sentiment and engagement in online discussions about brands, a part of me thinks that we shouldn’t directly care about it all that much. It may be the best we can do to measure social media for now, but what if we’re really seeking doesn’t show up [...]
So just a day after I list up a bunch of my thoughts on how we are focusing too much on Sentiment in the area of professional online social media listening, Razorfish releases the fluent report, a comprehensive look at sentiment listening across industries.
I felt a bit schooled. Thankfully it just goes to show how [...]
