It’s an amazing thing that Googling for a multinational, billion dollar brand, will give you results that those companies would much prefer you didn’t use. But just like everything else, what counts as the de facto representation of brands online today, will change entirely in the next year.
This post is a lot of speculation and [...]
The full day interactive advertising conference, Mixx Canada, took place yesterday in Toronto. It was a full day of networking, talks, panels, and overall digital marketing and interactive advertising goodness. Even for someone not from a publisher or an advertising agency, there was still a surprising amount of captivating content that I could [...]
For the past 4 days I’ve been thinking a lot about Digital Marketing and some of the ways that students could be introduced to it, and ways to get them excited to learn about it. The web is so pervasive in our everyday living, and we are actively participating everyday in many different conversations: Conversations [...]
