Open Mode

Who controls business operations?
Easy, the business.
Who controls social media?
The business? Customers? General stakeholders?
How much should a business’s concern be focused on the activities that are in the domain of its control? In one way I think a big part of what businesses should focus on improving is providing as good an experience as possible to [...]

After using some social media listening platforms, it’s become clear that vendors are moving on a path where the ability to measure the sentiment of posts is seen in high regard by clients. Clients definitely want to know things like “Do they like our product?” and “Did they like our launch?”, but there’s not enough [...]