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Set your goals high. Being good enough isn’t good enough. Be the most of something (e.g. The most colourful, the most responsive).
Gary Vaynerchuk would say that the key to winning is being the “most caring”. In most if not all cases that probably is true because no matter who you are, unless you consciously want to be treated badly in order so save a few bucks, everybody live to feel appreciated. Since all businesses in some sense or form has customers, then they all have an audience that they can care about. In that sort of environment it’s about out-caring the other guys.
At the same time Gary would probably say why stop there? Best care, best price, best product. (Now like Gary or not, I think no matter what anyone says he does a good job of representing himself not only as loud, and obnoxious, but as the most caring. Hence why I bring him up so much in this post).
Today, with so much change and uncertainty, so much pressure and new ways to do things, the middle of the road is the road to nowhere. – William C. Taylor
The Year That Matters is a series by Malcolm Bastien that goes through the ideas and concepts presented in Seth Godin and Friends’ ebook, What Matters Now. Each day a new idea from the ebook will be reviewed and discussed. Subscribe to Open Mode to get the entire series.
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