Find the One percent. Those that will really care about who you are and what you do (also known as having 100 true fans).
Again, it’s this megaphone idea. Drop the megaphone on the floor, and go find the few people who really give a damn. It doesn’t matter where you find them, it might in fact surprise you.
The truth is these people are not going to be your quick ticket to reward and stardom, it’s slow and difficult. The important thing to understand though, is that the slow and difficult way is the only way to grow community. Fast and furious won’t get you there.
Once you do find that one percent that really cares about your work, you then have to care about them 5x as much in return.
The One percent are not the usual suspects of name-brand tech bloggers, mommy bloggers and or business bloggers. The One Percenters are often hidden in the crevices of niches, yet they are the roots of word of mouth.
This year your job is to find them and attract them. – Jackie Huba
The Year That Matters is a series by Malcolm Bastien that goes through the ideas and concepts presented in Seth Godin and Friends’ ebook, What Matters Now. Each day a new idea from the ebook will be reviewed and discussed. Subscribe to Open Mode to get the entire series.
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