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	<title>Comments on: Taking A First Look at Digital Marketing</title>
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		<title>By: 4 Reasons Digital Matters to Your Brand &#171; Hard Knox Life: A Brand Manager Blog by Dave Knox</title>
		<link>http://openmode.ca/2008/03/taking-a-first-look-at-digital-marketing/comment-page-1/#comment-424</link>
		<dc:creator>4 Reasons Digital Matters to Your Brand &#171; Hard Knox Life: A Brand Manager Blog by Dave Knox</dc:creator>
		<pubDate>Wed, 15 Oct 2008 12:16:34 +0000</pubDate>
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		<description>[...] Taking A First Look at Digital Marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] Taking A First Look at Digital Marketing [...]</p>
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		<title>By: Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image</title>
		<link>http://openmode.ca/2008/03/taking-a-first-look-at-digital-marketing/comment-page-1/#comment-355</link>
		<dc:creator>Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image</dc:creator>
		<pubDate>Sat, 15 Mar 2008 14:12:36 +0000</pubDate>
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		<description>&lt;strong&gt;Marketers - I Believe The Children Are Not Our Future...&lt;/strong&gt;

There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector...</description>
		<content:encoded><![CDATA[<p><strong>Marketers &#8211; I Believe The Children Are Not Our Future&#8230;</strong></p>
<p>There is a common belief in Marketing circles that for the Digital Marketing industry to grow, we need to be spending more time on college and university campuses educating young people on the opportunities available within the Digital Marketing sector&#8230;</p>
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		<title>By: Rosano Coutinho</title>
		<link>http://openmode.ca/2008/03/taking-a-first-look-at-digital-marketing/comment-page-1/#comment-354</link>
		<dc:creator>Rosano Coutinho</dc:creator>
		<pubDate>Tue, 11 Mar 2008 08:49:48 +0000</pubDate>
		<guid isPermaLink="false">http://openmode.ca/2008/03/10/taking-a-first-look-at-digital-marketing/#comment-354</guid>
		<description>A good start could be a required course on what Web 2.0 is and why students need to understand it. Most students are not hardcore web users outside of Facebook, so they would need a course to keep them up to date if they&#039;re not doing it themselves.

Future steps:
- Lectures via podcasts
- A web 2.0 BlackBoard web app without the suck of current BlackBoard web app.
- Projects that require the use of online startups, so that the information is accessible to the world, but integrable with the school system.</description>
		<content:encoded><![CDATA[<p>A good start could be a required course on what Web 2.0 is and why students need to understand it. Most students are not hardcore web users outside of Facebook, so they would need a course to keep them up to date if they&#8217;re not doing it themselves.</p>
<p>Future steps:<br />
- Lectures via podcasts<br />
- A web 2.0 BlackBoard web app without the suck of current BlackBoard web app.<br />
- Projects that require the use of online startups, so that the information is accessible to the world, but integrable with the school system.</p>
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